Spearheads the financial, commercial and regulatory aspects of HOOKE – a role she undertook due to her passion for working with innovators and disruptors to release a vision.
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Spent a decade at leading UK and US law firms, specialising in intellectual property, data protection and commercial law for clients in digital/IT, retail, medical devices and biotech industries. A highly regarded litigator as well as advising on M&A and general commercial matters, much of her work has been focused on branding and trade-works.
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Always had a long-term interest in health, particularly in the field of nutrition. Became excited about the prospect of creating a new healthcare model, one focused on wellness not illness, giving us the opportunity to make the most of the second half of our lives.