Why we are different
Born out of a frustration with the traditional pr agency model, indigoeight takes a different approach. Working as part of our clients’ team, we get under the skin of their business and work with a network of carefully chosen partners, many of whom have worked together for years, to custom the most relevant communications campaign.
Specialising in health, wellness and travel, indigoeight’s fresh approach focuses on building close, honest relationships with our clients to foster creative collaboration. We promise leadership (not oversight) by a dedicated senior team and through our likeminded specialists. From branding and production through to marketing and SEO, their expertise and track records in their particular field are second to none. Where possible, we seek to work with companies who consider their impact on the environment and have strong CSR initiatives in place.
How we work
With a bewildering number of ways to reach audiences and often stretched marketing budgets, our holistic approach delivers targeted results. Our campaigns and recommendations adapt to changing business goals, and our advice and strategy is frank and honest.
Our fee structure is flexible, which makes our model ideal for businesses seeking pr and marketing support without a large agency price tag, or those simply seeking our expertise on a project basis without committing to a full campaign.
Read on below to see why our clients like working with us…
“Working with the team at indigoeight has made a real difference to our property. While their expertise and keen sense for trends has further helped position us as one of the leading wellness and resort destinations in Europe, we are able to build up lasting relationships with writers and journalists through their extensive network. I can highly recommend indigoeight to anyone looking for a streamlined, efficient and creative agency.”Patrick Krummenacher, Director of Sales & Marketing, The Alpina Gstaad
“As a leading destination spa, Ananda in the Himalayas had to partner with a media communications company who had great insights into contemporary lifestyles, needs and opportunities along with a strong strategic media outreach. indigoeight has demonstrated all of these strengths and bring a passion to their work which has been unprecedented. They have enhanced Ananda’s brand awareness and PR in the UK very rapidly with high quality media coverage. Astute and strategic, they have been able to assimilate the core elements of our brand, the wellness industry and emerging trends. A highlight has been the constant advice on new and effective ways of tapping into media visibility and brand building opportunities while delivering a consistent message about our expertise. I would highly recommend indigoeight to help launch a new business or reposition and invigorate an existing one.”Mahesh Natarajan, Senior Vice President - Marketing, Sales, & Business Development, Ananda in the Himalayas
“indigoeight is the perfect partner for our marketing and pr support. They have far exceeded our expectations in offering us personalised attention and creative ideas. Having FX Mayr Health Center as a partner requires extraordinary competences as well as the willing to get quickly familiar with medical topics. With indigoeight we found an agency which fulfilled our requirements. Mel and her team are competent, flexible, sophisticated and passionate in all they are doing”.Gabrielle Schnitzler, Managing Director, The Original FX Mayr Center
“Kath and Mel’s understanding of the wellness space was deep and critical to knowing how best to get the Wildfitness name out there. This, combined with access to the right journalists at the right publications meant that we got an amazing amount of coverage. I would gladly recommend indioeight to anyone seeking to make their brand known.”Eric Walters, Director, Wildfitness
“Mel & Kath offer big agency professionalism without the associated overheads. Working with them is straightforward, you’re in direct contact every day rather than an endless stream team of here-today-gone-tomorrow Account Execs. They also adopt a reassuringly solid, no nonsense approach to PR that is refreshingly free of the fluffy stuff, leaving more time to get the job done.”Matt Aspiotis Morley, Founder, Biofit Health & Fitness
“Not only did indigoeight generate great PR coverage, they also provided very relevant advice on how best to promote my business, improve my website and boost my visibility on social media. I have no hesitation in recommending them to anyone looking to get ahead within the health and wellness industry.”Toby Maguire, Founder of Working in Balance
“Melanie and Victoria have been a gracious and deeply supportive presence in my working life for years. I first met them as a working journalist researching my first books, then turned to them for professional guidance and advice when I started my own business. With the indigoeight team’s experience, expertise, honesty and industry insight I feel I am in safe hands.”Caroline Sylger Jones, Director Queen of Retreats
“Mel and Kath at indigoeight really rock the boat in terms of the meaning of PR. They are superb communicators, great ideas people, down to earth, not showy and seriously hard workers. They research and find the right clients and are constantly creative and proactive in terms of how to pitch a story and find an interesting angle. indigoeight managed and organised a press day for Asquith which went as smooth as clockwork. I would highly recommend them for their superb customer service, excellent communication and for being seriously good at their job.”Alice Asquith, Founder & Creative Director, Asquith
I’ve worked with indigoeight on a number of occasions and have always found the team to be professional, reliable and creative, and persuasive advocates for the companies they represent. Their tailored, considered approach and sincere belief in the brands they represent are two of the traits that I feel set them apart from other agencies.John O’Ceallaigh, Daily Telegraph
The IE team are pros – they understand exactly what travel editors are after, and are great at spotting an angle. They totally get brands and only suggest appropriate ideas, never wasting time and always getting to the very heart of a story. And, perhaps most importantly, they are friendly, smart people to work with.Francisca Kellett, Travel Editor, TATLER
Working with IE is always seamless and exciting from the get go. Their clients are up there with the very best in luxury travel and it’s obvious their client relationships are close and authentic. Story ideas and development with the IE team is consistently fun and interesting and trips are even more so… My favourite travel PR to work with every time, without a doubtAlexandra Perreira, blogger & influencer
Indigoeight is one of the most professional, dedicated and knowledgeable agencies in the travel and wellness industries. I have worked across a number of glossy mags & newspapers as a freelance writer and editor, and they have consistently bought excellent clients and story ideas and gone above and beyond to plan and execute the trips and reviewsLydia Gard, freelance writer & editor