A modern twist on a traditional gem - Iconic Hotel Arlberg gives you plenty of reasons to visit this summer
“We’re not looking to rewrite history. It’s more that we’re working on a sequel, the next volume.”
(Benjamin Schofer, MD, Hotel Arlberg)
Meet Benjamin and Patrick, third generation owners of Hotel Arlberg, set in the conventional, alpine village of Lech. This young, married couple have taken over the family’s hotel business and are shaking up traditions in more ways than one.
As the hotel celebrates 75 years in business, Benjamin Schofer (36), grandson of the founder, and his husband Patrick Krummenacher (30), are breathing fresh life into the property, respecting and building on the traditions that have gone before to create something innovative, stylish and exciting, yet appealing to a wider and younger audience.
“Our hotel has great character, thanks to its ancient charm and regional identity, blended with the modern elegance of contemporary design. The most challenging thing initially for us was how to inject our own DNA into the hotel, without compromising on its tradition and history that people have come to love,” said Patrick.
With an eye for detail and interior design, the couple have invested to improve the hotel’s spa and wellbeing offering, as well as building new accommodation suites. The interior design was of paramount importance, and the seamless integration of light, aesthetics and functionality, combined with the finest natural materials, createsa unique atmosphere. The couple are also expanding the range of activities, programmes and excursions on offer to attract new bookings for summer and autumn.
A SHARED PASSON FOR HOSPITALITY
Having spent much of their early relationship living in separate countries, Benjamin and Patrick married in 2017 and now bring their shared passion for exciting travel experiences, excellent hospitality and delicious food to Hotel Arlberg.
“Our vision for the property is to remain an independent, family-run boutique hotel. As hotel hosts, we want to bring fresh ideas, but still respecting and learning from the former generations,” explains Benjamin.
Benjamin and Patrick’s plans for the hotel include a stronger emphasis on alpine design, eclectic and fun branding (that has already been awarded by the Creative Club Austria and nominated for the German Design Awards), story-telling and experiential travel. This includes connecting guests with companies and brands that they love – from interesting coffee-table books and inspiring art, to new amenities (they will introduce Le Labo fragrances from next winter) and interior design brands such as Rimadesio, Agape and Dornbracht.
SPA EXPANSION AND REFURBISHMENTS
Ready for summer 2019, the couple have invested in a brand new heated outdoor pool with integrated whirlpool, terrace with bar, as well as a new spa area. Paying close attention to the aesthetics and design, the team used natural stone tiling and alpine granite, all surrounded by landscaped gardens and natural vegetation.
Nine Junior Suites and a large two-bed-suite have also been added to the inventory, and this winter, the hotel will renovate a further 11 new rooms, including a two-bedroom family suite with bunk beds, fireplace and large terrace. They will also introduce a subterranean spa extension with glass courtyards, library and relaxation rooms. Such investment in the wellness offering with truly make the hotel an almost year-round proposition.
Patrick and Benjamin have noted an increased demand for more local experiences – and while the appeal of Lech in winter is well documented, there’s plenty to occupy visitors in the summer and autumn months too. Experiential summer packages and activities now available at Hotel Arlberg include:
- Abseiling, rock climbing and gorge walking
- Canyoning, Kayaking & Rafting
- Highline walking across the world’s longest suspension footbridge
- Outdoor nature yoga and forest bathing
- Golf at Austria’s highest course
- Enjoy ‘light art’ at the James Turell Skyspace
- Hiking and mountain biking
- Family kitchen and cookery classes
- Car lovers might enjoy a spin around the local area with Benjamin and Patrick in their old Mercedes Benz, or time your visit with the Arlberg Classic Car Rallye (end of June)
There’s a whole range of other festivals too including:
- Town Festival Lech (end of July)
- Lech Classic Festival (end of July, beg. August)
- Jazz Stage Lech (August, http://jazzbuehne-lech.at/)
- Town Festival Zug (August)
- High altitude marathon (24 August)
Prices at Hotel Arlberg start from EUR 360 per double room per night on half board basis. Fly to Zurich airport, from where it is a scenic 2.5 hour car ride, or Innsbruck airport where it’s just an hour’s transfer. https://arlberghotel.at/en/